### Case Study: Built on Bitcoin

How Jake scaled content across multiple Bitcoin media brands: going from 3–5 clips per episode to 15+ while increasing production quality

**Jake** runs multiple Bitcoin-focused media brands across social platforms:

- [Personal (JakeBlockchain)](https://x.com/JakeBlockchain)
- [Built on Bitcoin](https://x.com/builtonbtcpod)
- [BitcoinYield](https://x.com/bitcoin_yield)

His operation revolves around long-form conversations and podcasts, which then need to be distributed across X, LinkedIn, Shorts, Reels, and TikTok.

Managing output across multiple brands while maintaining quality was the main constraint.

> "I wouldn't be able to produce nearly as much content at this level of quality without Mosaic."
> **— Jake**

### The Goal

Scale content across multiple media brands while maintaining a consistent quality bar.

Jake needed to:
- Produce more clips per episode
- Publish in both vertical + widescreen formats
- Maintain strong captions and motion graphics
- Build a backlog of content instead of posting just-in-time

All without adding an editing team.

### Before Mosaic

Time was the biggest constraint.

From each podcast episode:
- **1 episode/week produced**
- **3–5 clips max**
- Widescreen only
- Created just in time to post
- Heavy reliance on Riverside + Adobe Premiere

Quality was strong, but the workflow didn't scale across multiple brands.

**Result:** limited output, no content backlog, difficult to grow distribution.

### After Mosaic

Each episode now becomes a full content engine.

From one podcast:
- **15+ pieces of content per episode**
- Delivered in **two formats**: widescreen + vertical shorts
- Higher-quality captions and motion graphics
- Clips generated in a single workflow
- Backlog of ready-to-post content

Jake can now maintain a vault of clips and publish consistently across platforms instead of creating everything last minute.

Jake's workflow in Mosaic Canvas: Clips → Reframe, Captions, and Motion Graphics running in parallel across formats.

### Measured Impact
- Output per episode: **3–5 clips → 15+ clips**
- Formats: widescreen only → **widescreen + vertical**
- Posting cadence: just-in-time → **content backlog + consistent posting**
- Shorts now drive **65% of total views**
- YouTube views up **193% over the last 90 days** — mostly from Mosaic-created shorts
- Significant increase in top-of-funnel reach and brand discovery

Vertical content has become the primary growth channel, expanding distribution beyond existing audiences.

### Jake's Core Mosaic Workflow

Jake's most-used pipeline:
1. Drop in an unlisted YouTube video
2. Define clip criteria
3. Generate clips for vertical + widescreen platforms
4. Apply motion graphics + captions
5. Export platform-ready content
6. Automatically publish to your platforms _(Multi-account support coming soon)_

**Most-used tiles:**
- Video input (YouTube ingest)
- Clips
- Motion Graphics
- Captions
- Reframe

> "The Motion Graphics tile with a good example of the style I want has been a game changer."
> **— Jake**

### Try the Same Workflow

You can check out and use Jake's Mosaic here:
👉 [**Mosaic Template**](https://edit.mosaic.so/mosaics/21e69ab9-6021-4979-a477-47a4901c6051)

If you run a podcast, media brand, or multi-platform content operation, this workflow gives you **15+ clips per episode instead of 3–5** — without hiring an editing team.