# Case Study: Krumbit

How Krumbit went from ~5 videos per week to 15+ per batch — generating 8 videos in 2 minutes with Mosaic's reusable workflow system.

## Numbers First

Krumbit is a platform focused on short-form video content such as Instagram Reels and YouTube Shorts.

Before Mosaic, their pipeline produced: **~5 videos per week**  
After implementing a Mosaic workflow: **15+ videos generated from a single batch of inputs**

Production speed improved dramatically as well:

**~2 minutes to make one reel before → ~8 videos generated in 2 minutes with Mosaic**

The result was a huge efficiency jump while maintaining stylistic control over each video.

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## What Krumbit Is

Krumbit is a platform built around distributing short-form video content across platforms like Instagram Reels and YouTube Shorts.

Because their model depends on volume, speed of production is critical. Every additional video directly increases reach and platform distribution.

Their challenge wasn't generating ideas — it was producing enough videos consistently without building a full editing team.

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## The Goal

Krumbit needed a system that could:

- generate large volumes of short-form content
- keep visual style consistent
- customize voice, captions, and effects
- avoid rebuilding each video from scratch
- scale production without increasing manual editing work

They weren't looking for another video tool.

They needed a **repeatable pipeline**.

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## Before Mosaic

Krumbit initially searched for AI reel-making tools online.

They evaluated **20+ tools** before finding one that produced acceptable videos at a reasonable price.

But the limitations quickly became clear:

- preset templates only
- limited voice customization
- restricted caption styling
- limited visual effects
- repetitive manual setup for every video

Every new video meant reselecting engines, voices, captions, and styles again.

**Output before Mosaic**

- ~5 videos per week
- ~2 minutes per reel
- manual configuration every time
- limited visual flexibility

Even when the results were usable, the process created a constant bottleneck.

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## After Mosaic

With Mosaic, Krumbit switched to a **template-driven workflow**.

Instead of rebuilding every reel, they created a reusable Mosaic:

1. Configure voice (ElevenLabs)
2. Set caption style
3. Add AI music
4. Layer motion graphics
5. Save the Mosaic as a template

From there, the process became simple:

- input new videos
- duplicate the Mosaic
- generate multiple outputs in the same style

This is where Mosaic's **tile-based UX** became important.

Rather than selecting options every time like most reel tools, Mosaic lets users build a **workflow once and reuse it indefinitely.**

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## What Changed

**Production**

- ~5 videos/week → **15+ videos per batch**

**Speed**

- ~2 minutes per reel → **~8 videos generated in 2 minutes**

**Customisation**

Krumbit gained control over:

- ElevenLabs voice selection
- caption styling
- AI music
- motion graphics

Motion Graphics in particular became one of the most valuable features, making videos more visually engaging and attention-grabbing.

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## Key Mosaic Features Used

Krumbit relied most heavily on:

- **Duplicate Mosaic**
- **Video Input**
- **ElevenLabs Voice**
- **AI Music**
- **Cinematic Captions**
- **Motion Graphics**

The **Duplicate Mosaic** feature was especially important because it allowed them to reuse the exact workflow and quickly generate new videos with the same structure.

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## The Outcome

Without Mosaic:

- repetitive setup
- limited customization
- slow production
- difficult to scale

With Mosaic:

- reusable workflows
- high-volume generation
- more control over visuals and audio
- dramatically faster production

For a platform built around short-form content, that difference compounds quickly.

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## Try the Same Workflow

You can check out Krumbit's Mosaic workflows here:

- [**Mosaic Workflow 1**](https://edit.mosaic.so/mosaics/396b4d34-1efd-4ab6-a966-ea7e09a95d15)
- [**Mosaic Workflow 2**](https://edit.mosaic.so/mosaics/af184153-71eb-435b-a17b-be71f7acb3bc)
- [**Mosaic Workflow 3**](https://edit.mosaic.so/mosaics/d6364add-3027-436e-8626-3c9b145841b4)

If you're building a short-form content operation and need a repeatable, scalable pipeline — this is the workflow to start with.